How Blogging Helps Your Business

How Blogging Helps Your Business

We’re going to let you in on a secret… When it comes to your business, it is not enough to just be on social media. Blogs are an extremely useful tool to set your company apart from the rest and cut through the noise of busy social media platforms. Take it from the experts: 53% of marketers say blog content creation is their top inbound marketing priority (via Hubspot). Read on to learn how blogging will help your business:

Increase Searchability

We’re sure you’ve heard the term SEO, but what does it mean? Seach Engine Optimization (i.e. SEO) is the implementation of tactics that increase traffic to your website through organic search engine results. There are two goals:

  • Increase quantity
  • Increase quality

Continue reading “How Blogging Helps Your Business”

What’s the Scoop: LinkedIn Groups

What’s the Scoop: LinkedIn Groups

If you are on social media sites like Facebook, Instagram, and Twitter, chances are that you have a profile on LinkedIn. But are you using it to its full potential? If we were betting people, we’d bet that you are probably aren’t (but not for a lack of trying!).

One of the most under-utilized tools of LinkedIn is LinkedIn Groups. Have you heard of them? Are you using them? If you answered “no”, check out the scoop below!

What is a LinkedIn Group?

Think of LinkedIn Groups like an online club. It’s a “place for professionals in the same industry or with similar interests, to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts.” Continue reading “What’s the Scoop: LinkedIn Groups”

Community Management: How to Improve your Engagement on Social Media

Community Management: How to Improve your Engagement on Social Media

In our latest post, we told you about the things you should look for when searching for a Social Media Manager. But, what does an SMM do exactly? Well, we do a lot, but a big component of our job is community management. Community management should be a critical part of your social media strategy. If you’re not actively managing your social community, then that could be the reason you are seeing low engagement (read our blog post about other mistakes you may be making that kill your engagement).

Community management goes way past liking comments your followers leave. It takes time and strategy to manage your social community in a way that fosters growth. The more channels you would like to be active on, the more planning it takes.

Why community management is important:

Continue reading “Community Management: How to Improve your Engagement on Social Media”

4 Instagram Business Mistakes to Avoid – Free Downloadable Checklist!

4 Instagram Business Mistakes to Avoid – Free Downloadable Checklist!

 

With over 800 million daily active users and 80% of those accounts following a business profile, there is no debate that your company could benefit from being on Instagram. The platform is great for connecting with new potential customers, building a community around your brand, and providing quick customer service.

It’s proven that promoting your business on Instagram can result in huge return, but you have to make sure you are using the platform correctly! Instagram has frustrated countless business owners due to ever-changing algorithms and updates, but algorithms aren’t everything! We have picked up on some key mistakes business owners are making – which when fixed, can be the difference in Instagram working for your business. The best part is, they’re easy fixes! We have rounded up the most common mistakes businesses are making, and have created a FREE downloadable checklist that will walk you through how to fix them! Click the link below to get yours.  

Free Downloadable: SAMI’s Guide to Instagram for Business

Continue reading “4 Instagram Business Mistakes to Avoid – Free Downloadable Checklist!”

Social Media New Features – December 2017

Social Media New Features – December 2017

Another month (and year) comes to a close. Check out some of the biggest updates and changes we saw on our favorite social media platforms this past December:

Facebook

  • Facebook has launched a Snooze button that allows users to “snooze” a person, Page, or group for 30 days.
  • Facebook Messenger got an update this month where users can now import their Instagram contacts to Messenger. This allows the two platforms to be even more intertwined and helps with efforts of cross-promoting.

Continue reading “Social Media New Features – December 2017”

Increase Revenue with Promoted Pins

Increase Revenue with Promoted Pins

Let’s be honest, when you think about Pinterest, the millions of DIY crafts, mason jar salads and wedding inspiration likely come to mind. But what if it’s more than that? This may sound like a stretch to some, but bear with us….

What’s the first thing you see when you pull up the Pinterest feed? 

It’s likely a mash-up of pins that are similar to pins you’ve posted in the past. Say you frequently search for living room inspiration. You will likely have living room pins flooding your feed. But if you look closely, you might notice a pin or two that seems slightly out of place – yet blends in perfectly. These are Promoted Pins. Check out an example of a Promoted Pin below: Continue reading “Increase Revenue with Promoted Pins”

Finding Your Voice

Finding Your Voice

You’ve decided to create a social media presence for your business – that’s great! But before you jump in head first, we’d like to encourage you to take a step back and ask yourself what your brand’s voice is. 

To discover your voice, it’s important to first know what voice means. By definition:

Voice: Your voice is your brand’s personality. Brands can be professional, positive, mature, youthful, stern, sarcastic, and so on.

Social media is about being social. When creating content for your channels, it’s important that you sound like a real person, instead of a robotic marketing machine. Start by asking yourself these simple questions: Continue reading “Finding Your Voice”