Email marketing is a great tool for all businesses to use. It is a marketing technique that allows you to communicate with your audience directly to their inbox that most users check daily. According to The Radicati Group, more than 3.7 billion people globally used email as of January 2017, and the growth isn’t going to slow down in 2018.
Email marketing could be the way your business cuts through the noise of busy social media platforms and algorithm changes that hurt business accounts, but it’s a delicate dance. If you come across too spammy, emailing your audience too frequently, or simply sending irrelevant content, they are just one click away from the dreaded unsubscribe. Follow these three tips to make email marketing work for your business: Continue reading “Reach Your Audience With Email Marketing”
Do you ever wonder how bloggers, influencers, and brands seem to have the best photography money can buy – without a million dollar photography budget? Let us loop you into one of the industries best-kept secrets: Photo editing!
When we are talking about photo editing, we aren’t talking about the filters you can slap on in Instagram. We are talking about time-intensive, frustrating, but oh-so-rewarding photo editing that takes place in Lightroom. But don’t get discouraged, with a little training and guidance, anyone can do it!
Here are the 3 things to keep in mind when you are editing your photos in Lightroom: Continue reading “3 Easy Tips for Photo Editing in Lightroom”
If you run a business and are looking to get more exposure, you’ve probably dabbled with Google Adwords or at least the idea of it. Utilizing Google AdWords to get the word out about your business can be extremely rewarding and definitely pay off, but only if you’re doing it right.
Time and time again, users throw away valuable dollars on unresponsive Google AdWords campaigns and wonder why they’re front doors aren’t flooding with new customers.
More clicks mean more leads, which in the end, equals more customers! So, let’s explore 3 of the most common mistakes users are making on Google AdWords.
1. Misusing Keyword Matches
Although it seems like this task is fairly straightforward when creating a campaign, many advertisers get confused and end up selecting the wrong Keyword match. Google AdWords allows you to choose from 3 different types of matches: Broad Match, Phrase Match, and Exact Match. Continue reading “3 Common Google AdWords Mistakes To Avoid”
With a new year comes new trends. We’ve seen new fashion trends, new dietary trends, new fitness trends, and even some new marketing trends! Check out the top 3 marketing trends you will see in 2018:
1. Live Video: The Rise of Professionally Shot Live Videos
When you hear the words “live video” you probably think of the people who share somewhat shaky and unscripted content on Facebook and Instagram – and it’s typically shot on a smartphone. Don’t get us wrong, we love a good authentic live video… but as 2018 creeps along, you will start to notice the emergence of professionally shot live videos. With new features on Facebook, users can now hook up multiple DSLR cameras, sound equipment, and lighting. Making their live videos look like a professional production! This will come in handy for those businesses who are looking to host things like webinars, live workshops, workouts, Q&A’s and more! Check out how Kohl’s used Facebook Live to host their very first live workout. Continue reading “What Digital Marketing Looks Like in 2018”
We’re going to let you in on a secret… When it comes to your business, it is not enough to just be on social media. Blogs are an extremely useful tool to set your company apart from the rest and cut through the noise of busy social media platforms. Take it from the experts: 53% of marketers say blog content creation is their top inbound marketing priority (via Hubspot). Read on to learn how blogging will help your business:
We’re sure you’ve heard the term SEO, but what does it mean? Seach Engine Optimization (i.e. SEO) is the implementation of tactics that increase traffic to your website through organic search engine results. There are two goals:
- Increase quantity
- Increase quality
Continue reading “How Blogging Helps Your Business”
If you are on social media sites like Facebook, Instagram, and Twitter, chances are that you have a profile on LinkedIn. But are you using it to its full potential? If we were betting people, we’d bet that you are probably aren’t (but not for a lack of trying!).
One of the most under-utilized tools of LinkedIn is LinkedIn Groups. Have you heard of them? Are you using them? If you answered “no”, check out the scoop below!
What is a LinkedIn Group?
Think of LinkedIn Groups like an online club. It’s a “place for professionals in the same industry or with similar interests, to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts.” Continue reading “What’s the Scoop: LinkedIn Groups”
In our latest post, we told you about the things you should look for when searching for a Social Media Manager. But, what does an SMM do exactly? Well, we do a lot, but a big component of our job is community management. Community management should be a critical part of your social media strategy. If you’re not actively managing your social community, then that could be the reason you are seeing low engagement (read our blog post about other mistakes you may be making that kill your engagement).
Community management goes way past liking comments your followers leave. It takes time and strategy to manage your social community in a way that fosters growth. The more channels you would like to be active on, the more planning it takes.
Why community management is important:
Continue reading “Community Management: How to Improve your Engagement on Social Media”