Part 1: All About Influencer Marketing – What It Is.

Influencer Marketing – What Is It?

By this point, you have probably heard the term “Influencer” a few (million) times. And you probably even follow an Influencer or two on your own social media accounts. But do you know what an Influencer is? And do you know that these same Influencers can help your business grow and can positively impact your bottom line?

By definition, an Influencer is a user in the digital space that has established credibility in a specific industry. An Influencer has access to a large audience and can persuade others to act or purchase by virtue of their authenticity and reach.

So with that, Influencer Marketing is simply a type of marketing that utilizes Influencers in order to tap into their engaged audiences.

Fun fact, Influencers are not limited to just humans. There are thousands of animal Influencers as well! Some of our favorites are: Loki the Wolfdog, Pumpkin The Raccoon, Menswear Dog, and Lionel The ‘Hog.

@loki_the_wolfdog & @pumpkintheraccoon Instagrams

@mensweardog & @lionelthehog Instagrams

But enough of the cute animal Influencers, let’s talk statistics!

  • On average, businesses generate $6.50 for every $1 invested in influencer marketing. (ION)
  • 71% percent of consumers are more likely to make a purchase based on a social media reference. (ION)
  • 86% of women turn to social networks before making a purchase. (ION)
  • A 2016 study that revealed that Influencer Marketing generates 11 times the ROI of traditional digital marketing. No business can afford to turn down an 11-times greater ROI on marketing spend! (TapInfluence with Nielsen Catalina Solutions)

Did we peak your interest yet? We thought so. Stay tuned next week to find out the 5 Key Reasons Why Your Business Needs Influencers.

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