New Feature: MailChimp Landing Pages

Best known for email marketing, MailChimp is many marketers’ go-to service for email communications. The platform has been expanding their services and has now added Landing Pages. In their blog post announcing them, they state that they noticed an increase in complexity for e-commerce store owners – so they created a simplified option for their users.

If you are familiar MailChimp, you’ll notice that the landing pages are set up in the same easy drag-and-drop style. This allows non-designers to easily build customizable pages. A great perk MailChimp offers is that there is no limit to the number of landing pages you can create. This means that you can make as many customized landing pages for the different offers or products you would like to promote to your audience.

MailChimp landing pages come in two formats for two different purposes: selling your products or growing your list. If you are looking to sell, you can connect your store to MailChimp and drag your items directly into the template. You could use these landing pages to promote a new collection, boost a sale, separate services by category, etc. If your goal is to grow your list, you can create a beautifully designed, simple email sign-up form.

Why we love this feature:

  • It’s direct. Do you find people bouncing off your website because they’re looking for a specific thing and get impatient? Attention spans are short and getting shorter by the day. These simple landing pages provide a simple path to what action you want your audience to make.
  • Quick and easy. Creating a new landing page with a designer takes a lot of time. If you are in a pinch and not a designer yourself, these are a great resource.
  • All-in-one platform. If you are already using MailChimp for your email marketing, using their landing page feature is a breeze. Instead of linking to your website or email, your buttons can take your audience to your new, clean landing page.

Have you tried out MailChimp’s new landing page feature? If so, share in the comments what you have used them for!

Need some more assistance with your digital marketing strategy? Contact us today for a free consultation for your business!

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