Best known for email marketing, MailChimp is many marketers’ go-to service for email communications. The platform has been expanding their services and has now added Landing Pages. In their blog post announcing them, they state that they noticed an increase in complexity for e-commerce store owners – so they created a simplified option for their users.
If you are familiar MailChimp, you’ll notice that the landing pages are set up in the same easy drag-and-drop style. This allows non-designers to easily build customizable pages. A great perk MailChimp offers is that there is no limit to the number of landing pages you can create. This means that you can make as many customized landing pages for the different offers or products you would like to promote to your audience. Continue reading “New Feature: MailChimp Landing Pages”
Email marketing can do wonders for your business. It allows you cut through the noise of the competition, build trust with your ideal customers, and reach your audience in a more personal place. But is your email doing what you need it to do? Does it have a clear call to action that leads them to the next step?
Leading subscribers to your website can sometimes be what loses them. In our busy lives, people want a clear and concise experience from the first click. In comes the great Lead Form. MailChimp allows you to create simple, straight-forward lead forms that can greatly benefit your marketing efforts. They are customizable and easy to make! Keep reading to learn how to simply create a lead form with MailChimp:
Continue reading “How To Create A Lead Form On MailChimp”
I’m pretty sure it’s just because I’m over the age of 30 (okay… 40….. or….), but Buzzwords are this thing in business that resonates with me like a mosquito that shows up on a muggy day and won’t go away. No matter how many times you swat at it and try to squish it. Often, I find myself wondering how they even get started? Then, I find myself wondering how long we have to suffer through their longevity. Last, I’m reminded that even though they go away for a time, they often come back around… once people have forgotten them… as if they were some new hip original term… and we have to go through the whole process again.
Just to be clear, I’m all for coming up with new and innovative ways to say or state something (I mean, of course… I’m a lifelong marketer), but there is so much information showing up on the “digital highway” that I quite frankly can’t keep up with, I’m really starting to miss the old adage: “Just say it” (or as I like to say “spare me the rhetoric and get to the point”).
Here are a few words I’d like to see go away… at least for now (wishful thinking…I know): Continue reading “A Note From Our Owner: Buzzwords That Should Die”
Email marketing is a great tool for all businesses to use. It is a marketing technique that allows you to communicate with your audience directly to their inbox that most users check daily. According to The Radicati Group, more than 3.7 billion people globally used email as of January 2017, and the growth isn’t going to slow down in 2018.
Email marketing could be the way your business cuts through the noise of busy social media platforms and algorithm changes that hurt business accounts, but it’s a delicate dance. If you come across too spammy, emailing your audience too frequently, or simply sending irrelevant content, they are just one click away from the dreaded unsubscribe. Follow these three tips to make email marketing work for your business: Continue reading “Reach Your Audience With Email Marketing”
With over 800 million daily active users and 80% of those accounts following a business profile, there is no debate that your company could benefit from being on Instagram. The platform is great for connecting with new potential customers, building a community around your brand, and providing quick customer service.
It’s proven that promoting your business on Instagram can result in huge return, but you have to make sure you are using the platform correctly! Instagram has frustrated countless business owners due to ever-changing algorithms and updates, but algorithms aren’t everything! We have picked up on some key mistakes business owners are making – which when fixed, can be the difference in Instagram working for your business. The best part is, they’re easy fixes! We have rounded up the most common mistakes businesses are making, and have created a FREE downloadable checklist that will walk you through how to fix them! Click the link below to get yours.
Continue reading “4 Instagram Business Mistakes to Avoid – Free Downloadable Checklist!”