Email marketing is a great tool for all businesses to use. It is a marketing technique that allows you to communicate with your audience directly to their inbox that most users check daily. According to The Radicati Group, more than 3.7 billion people globally used email as of January 2017, and the growth isn’t going to slow down in 2018.
Email marketing could be the way your business cuts through the noise of busy social media platforms and algorithm changes that hurt business accounts, but it’s a delicate dance. If you come across too spammy, emailing your audience too frequently, or simply sending irrelevant content, they are just one click away from the dreaded unsubscribe. Follow these three tips to make email marketing work for your business: Continue reading “Reach Your Audience With Email Marketing”
With over 800 million daily active users and 80% of those accounts following a business profile, there is no debate that your company could benefit from being on Instagram. The platform is great for connecting with new potential customers, building a community around your brand, and providing quick customer service.
It’s proven that promoting your business on Instagram can result in huge return, but you have to make sure you are using the platform correctly! Instagram has frustrated countless business owners due to ever-changing algorithms and updates, but algorithms aren’t everything! We have picked up on some key mistakes business owners are making – which when fixed, can be the difference in Instagram working for your business. The best part is, they’re easy fixes! We have rounded up the most common mistakes businesses are making, and have created a FREE downloadable checklist that will walk you through how to fix them! Click the link below to get yours.
Continue reading “4 Instagram Business Mistakes to Avoid – Free Downloadable Checklist!”