Do you find yourself scrambling at the last minute to come up with social media posts for your business? Are you sending out e-blasts on the fly? If so, there is a good chance that you aren’t capitalizing on your content marketing plan! Creating a content calendar for your business’s marketing plan is extremely crucial to your success. It helps keep you organized, ensures that your messages stay consistent, and guarantees that every post is a true representation of your brand.
You can use content calendars for all of your digital marketing efforts such as social media posts, blog posts, email communications, YouTube videos… you name it! There are numerous scheduling platforms that offer this capability as well, but unfortunately can come at a high price point and don’t offer customizability. That’s where Trello became a key player for us. We use Trello to organize many facets of our digital marketing plan, but in this post, we’re going to dive into how we use it for our social media calendars: