Community Management: How to Improve your Engagement on Social Media

Community Management: How to Improve your Engagement on Social Media

In our latest post, we told you about the things you should look for when searching for a Social Media Manager. But, what does an SMM do exactly? Well, we do a lot, but a big component of our job is community management. Community management should be a critical part of your social media strategy. If you’re not actively managing your social community, then that could be the reason you are seeing low engagement (read our blog post about other mistakes you may be making that kill your engagement).

Community management goes way past liking comments your followers leave. It takes time and strategy to manage your social community in a way that fosters growth. The more channels you would like to be active on, the more planning it takes.

Why community management is important:

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4 Instagram Business Mistakes to Avoid – Free Downloadable Checklist!

4 Instagram Business Mistakes to Avoid – Free Downloadable Checklist!

 

With over 800 million daily active users and 80% of those accounts following a business profile, there is no debate that your company could benefit from being on Instagram. The platform is great for connecting with new potential customers, building a community around your brand, and providing quick customer service.

It’s proven that promoting your business on Instagram can result in huge return, but you have to make sure you are using the platform correctly! Instagram has frustrated countless business owners due to ever-changing algorithms and updates, but algorithms aren’t everything! We have picked up on some key mistakes business owners are making – which when fixed, can be the difference in Instagram working for your business. The best part is, they’re easy fixes! We have rounded up the most common mistakes businesses are making, and have created a FREE downloadable checklist that will walk you through how to fix them! Click the link below to get yours.  

Free Downloadable: SAMI’s Guide to Instagram for Business

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Social Media New Features – December 2017

Social Media New Features – December 2017

Another month (and year) comes to a close. Check out some of the biggest updates and changes we saw on our favorite social media platforms this past December:

Facebook

  • Facebook has launched a Snooze button that allows users to “snooze” a person, Page, or group for 30 days.
  • Facebook Messenger got an update this month where users can now import their Instagram contacts to Messenger. This allows the two platforms to be even more intertwined and helps with efforts of cross-promoting.

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Increase Revenue with Promoted Pins

Increase Revenue with Promoted Pins

Let’s be honest, when you think about Pinterest, the millions of DIY crafts, mason jar salads and wedding inspiration likely come to mind. But what if it’s more than that? This may sound like a stretch to some, but bear with us….

What’s the first thing you see when you pull up the Pinterest feed? 

It’s likely a mash-up of pins that are similar to pins you’ve posted in the past. Say you frequently search for living room inspiration. You will likely have living room pins flooding your feed. But if you look closely, you might notice a pin or two that seems slightly out of place – yet blends in perfectly. These are Promoted Pins. Check out an example of a Promoted Pin below: Continue reading “Increase Revenue with Promoted Pins”

Finding Your Voice

Finding Your Voice

You’ve decided to create a social media presence for your business – that’s great! But before you jump in head first, we’d like to encourage you to take a step back and ask yourself what your brand’s voice is. 

To discover your voice, it’s important to first know what voice means. By definition:

Voice: Your voice is your brand’s personality. Brands can be professional, positive, mature, youthful, stern, sarcastic, and so on.

Social media is about being social. When creating content for your channels, it’s important that you sound like a real person, instead of a robotic marketing machine. Start by asking yourself these simple questions: Continue reading “Finding Your Voice”

Social Media New Features – November 2017

Social Media New Features – November 2017

Another month goes by, and more updates are added to our favorite social platforms. We are here to make sure you stay up to date on all the new features so that your business can excel and stay current on social media!

Facebook

  • Facebook has been upping their Messenger game, and now have announced a new plugin feature that will add Facebook Messenger to your business’s website! While on your website, customers will be able to send you a direct message that will show up in you Messenger mailbox. Currently, the feature is in closed beta, but we are really excited for this feature to be released to the public!
  • Creators, rejoice! Facebook has launched their new Creator app that is intended to help build communities around influencer’s video content. Within the app, creators can customize their live videos with stickers, have a unified mailbox, have access to stories, and access analytics. The Creator app is a centralized place for all of you content creators out there! Read more here!
  • Facebook has launched collaborative Stories for groups and events. This is a great feature for businesses to utilize! During an event, all team members and guests can post to a collaborative story, making the story more dynamic for viewers. Group Stories are moderated by Admins.

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How to Use Instagram Hashtags

How to Use Instagram Hashtags

Love them or hate them, #hashtags are an important aspect of our most beloved social platforms. They are an important part of the discovery component on Instagram, Twitter, LinkedIn, and more. Hashtags allow people to find your business organically based on their specific interests. Instagram allows you to use up to 30 hashtags per post, but not all hashtags are created equally. Keep reading to learn how to up your Instagram hashtag game:

TIP 1: DO SOME RESEARCH

If you are just starting out on your hashtag plan, we recommend doing a quick Google search on trending hashtags in your industry. Here you will find the most basic ones for your product or service. Make sure you’re looking at articles published within the year.

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