Top 3 Things Employers Look For In Your Social Media Accounts

Top 3 Things Employers Look For In Your Social Media Accounts

Social recruiting is becoming the new way of life. Before you’re even considered for a job managers and recruiters are now using social media platforms like Instagram, Twitter, Facebook, and LinkedIn to see who you truly are beyond your resume. Of course having an amazing resume is crucial, but it’s not the only aspect employers take into account when deciding who they want to hire. Today, we are here to tell you the top 3 things employers look for in your social media accounts.

  1. Are you who you say you are?

Employers don’t want to just see what your social life is like. They are looking to see if your social media accounts reflect who you say you are on your resume and cover letter.  They want to see if everything you say you’re qualified in, corresponds to what you have on your social media accounts. LinkedIn is huge when it comes to this matter! First of all if you don’t have a LinkedIn account, I would highly recommend jumping on bandwagon and creating one! LinkedIn is the place to connect and show off all your accomplishments on a more professional level. Employers tend to look at their candidate’s LinkedIn profiles to see if qualifications and previous job experience reflects their resumes. They want to make sure you are consistent in your overall personal brand representation.

  1. Mindful Sharing

Nothing is private.  When you are about to post something even questionable on social media, think to yourself “Would I really want my boss to see this?”. If the answer is no, don’t do it! Sure, social media is a great place to express who you are and what you love to do in your free time, but there is always a time and place to post these things. Maybe think twice about posting a picture of you and Sally clearly intoxicated on your instagram.  

Employers will look to your social media accounts to see if what you’re posting is professional and appropriate. No employer wants to hire someone who could potentially give their company a bad reputation. Seeing inappropriate images or foul words on a potential candidates social media is a huge red flag. To avoid misrepresenting yourself, think through what you want to share with the world…Because in today’s day in age nothing is private and nothing is ever truly deleted.

  1.  Are you a good fit to the company culture?

Employers want to get a feel of who you truly are beyond the resume and cover letter. They want to see if you would be a good fit to their company culture. One way to quickly see if you match their culture is by checking your social media accounts. This is the best way for employers to see what your hobbies are outside of the professional workplace. Whether its a picture of you by the pool with your dog or communicating with a friend on twitter. Employers are able to get a better sense of you are as a person, rather than just a bland description of you on your resume. Like they always say, a picture is worth a thousand words! Social media has the power to give employers that intimate view inside your social life. This tends to be a deciding factor when it comes to the hiring process. Employers want to make sure you are a good fit for the company and that the company is a good fit for you.

 

So instead of overthinking what you should post to your social media accounts, remember to just post content that positively promotes who you are as a person. Be true to who you are and give employers absolutely no reason as to why they shouldn’t hire you!

 

A Note From Our Owner: Buzzwords That Should Die

A Note From Our Owner: Buzzwords That Should Die

I’m pretty sure it’s just because I’m over the age of 30 (okay… 40….. or….), but Buzzwords are this thing in business that resonates with me like a mosquito that shows up on a muggy day and won’t go away. No matter how many times you swat at it and try to squish it. Often, I find myself wondering how they even get started? Then, I find myself wondering how long we have to suffer through their longevity. Last, I’m reminded that even though they go away for a time, they often come back around… once people have forgotten them… as if they were some new hip original term… and we have to go through the whole process again.

Just to be clear, I’m all for coming up with new and innovative ways to say or state something (I mean, of course… I’m a lifelong marketer), but there is so much information showing up on the “digital highway” that I quite frankly can’t keep up with, I’m really starting to miss the old adage: “Just say it” (or as I like to say “spare me the rhetoric and get to the point”).

Here are a few words I’d like to see go away… at least for now (wishful thinking…I know): Continue reading “A Note From Our Owner: Buzzwords That Should Die”

How To Use Trello For Your Social Media Content Calendar

How To Use Trello For Your Social Media Content Calendar

Do you find yourself scrambling at the last minute to come up with social media posts for your business? Are you sending out e-blasts on the fly? If so, there is a good chance that you aren’t capitalizing on your content marketing plan! Creating a content calendar for your business’s marketing plan is extremely crucial to your success. It helps keep you organized, ensures that your messages stay consistent, and guarantees that every post is a true representation of your brand.

You can use content calendars for all of your digital marketing efforts such as social media posts, blog posts, email communications, YouTube videos… you name it! There are numerous scheduling platforms that offer this capability as well, but unfortunately can come at a high price point and don’t offer customizability. That’s where Trello became a key player for us. We use Trello to organize many facets of our digital marketing plan, but in this post, we’re going to dive into how we use it for our social media calendars:

First, a little bit on why we love Trello for content calendars…

Continue reading “How To Use Trello For Your Social Media Content Calendar”

What Digital Marketing Looks Like in 2018

What Digital Marketing Looks Like in 2018

With a new year comes new trends. We’ve seen new fashion trends, new dietary trends, new fitness trends, and even some new marketing trends! Check out the top 3 marketing trends you will see in 2018:

1. Live Video: The Rise of Professionally Shot Live Videos

When you hear the words “live video” you probably think of the people who share somewhat shaky and unscripted content on Facebook and Instagram – and it’s typically shot on a smartphone. Don’t get us wrong, we love a good authentic live video… but as 2018 creeps along, you will start to notice the emergence of professionally shot live videos. With new features on Facebook, users can now hook up multiple DSLR cameras, sound equipment, and lighting. Making their live videos look like a professional production! This will come in handy for those businesses who are looking to host things like webinars, live workshops, workouts, Q&A’s and more! Check out how Kohl’s used Facebook Live to host their very first live workout. Continue reading “What Digital Marketing Looks Like in 2018”

What’s the Scoop: LinkedIn Groups

What’s the Scoop: LinkedIn Groups

If you are on social media sites like Facebook, Instagram, and Twitter, chances are that you have a profile on LinkedIn. But are you using it to its full potential? If we were betting people, we’d bet that you are probably aren’t (but not for a lack of trying!).

One of the most under-utilized tools of LinkedIn is LinkedIn Groups. Have you heard of them? Are you using them? If you answered “no”, check out the scoop below!

What is a LinkedIn Group?

Think of LinkedIn Groups like an online club. It’s a “place for professionals in the same industry or with similar interests, to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts.” Continue reading “What’s the Scoop: LinkedIn Groups”

Social Media New Features – January 2018

Social Media New Features – January 2018

We can’t believe that January has already come and gone! Who else had a great first month of 2018? As always, we’re here to give you all the new social media features added to our favorite platforms:

Facebook

  • Facebook isn’t giving up on their Stories feature. You can now post to Facebook Stories from your desktop.
  • Facebook officially announced major changes to their algorithm that strive to make your family and friends content priority. This big change is forcing businesses to restrategize their social media marketing plans in order to get their content seen. Contact us for a free social media consultation to talk about your business goals on social.
  • The latest update to Facebook’s algorithm is to prioritize trusted local news sources in users feeds. In Mark Zuckerberg’s post about the new update, he states, “We’re making a series of updates to show more high quality, trusted news.”

Continue reading “Social Media New Features – January 2018”

Community Management: How to Improve your Engagement on Social Media

Community Management: How to Improve your Engagement on Social Media

In our latest post, we told you about the things you should look for when searching for a Social Media Manager. But, what does an SMM do exactly? Well, we do a lot, but a big component of our job is community management. Community management should be a critical part of your social media strategy. If you’re not actively managing your social community, then that could be the reason you are seeing low engagement (read our blog post about other mistakes you may be making that kill your engagement).

Community management goes way past liking comments your followers leave. It takes time and strategy to manage your social community in a way that fosters growth. The more channels you would like to be active on, the more planning it takes.

Why community management is important:

Continue reading “Community Management: How to Improve your Engagement on Social Media”